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Are you a small-medium sized producer who wants to tap into the burgeoning Asian market but doesn’t know where to start? Or are you already working in some markets and want to expand your distribution networks but don’t want to be on a generic stand or on a stand of your own without support. Wines Unearthed offers you a fully built and serviced stand with logistical and marketing support, leaving you to focus on what you do best—connecting with potential buyers and showcasing your wines.
The Singapore event reaches out to many markets across the Asia-Pacific region, including China, Australia, Korea, Malaysia, Thailand, Japan and, crucially, young wine markets with high growth prospects such as Indonesia and Vietnam.
Networking Opportunities: Connect with over 14,000 industry professionals from more than 35 countries.
Educational Sessions: Attend masterclasses and conferences led by industry experts to stay informed about the latest trends and innovations.
Diverse Exhibitor Profile: Showcase your products alongside more than 1,000 leading wine and spirits producers.
Over the past few years, there has been a noticeable shift in the wine-drinking habits of Singaporeans. While wine was once reserved for special occasions, it has now become more integrated into everyday life. Many Singaporeans are enjoying wine casually, whether it's with dinner at home or during social gatherings with friends.
One significant trend is the increasing interest in natural and organic wines. Consumers are becoming more conscious of sustainability and are seeking out wines made from grapes grown using environmentally friendly practices. This trend reflects a broader global movement towards eco-conscious consumption.
Additionally, there has been a growing appreciation for wines from lesser-known regions and grape varieties. Singaporean wine enthusiasts are exploring a wider range of options, embracing diversity and seeking out unique flavour profiles.
Due to its outstanding coastal location in South-East Asia, Singapore is the world’s second largest commercial port and its sixth largest financial centre.
The business environment is stable, dynamic and conducive to trade, a position bolstered by numerous free-trade agreements. The Singapore event reaches out to many markets across the Asia-Pacific region, including China, Australia, Korea, Japan and, crucially, young wine markets with high growth prospects such as Indonesia and Vietnam.
The city of Singapore alone represents a mature and increasingly attractive market with 3% growth forecast for the wine market by 2025. Gastronomy and wine are particularly dynamic due to the remarkable fabric of bars and restaurants, a significant share of which feature in today’s global top 500.
Singapore is also Asia’s most favourable region for the premium segment (42% of sales). Whilst highly competitive, the Singapore wine and spirits market gains ground year-on-year and has the ability to welcome new products, provided their marketing strategy caters to its specific needs.
