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Are you a small-medium sized spirits producer who wants to tap into the burgeoning Asian market but doesn’t know where to start? Or are you already working in some markets and want to expand your distribution networks but don’t want to be on a generic stand or on a stand of your own without support. The Unearthed area at Vinexpo Singapore offers you a fully built and serviced stand with logistical and marketing support, leaving you to focus on what you do best—connecting with potential buyers and showcasing your products.
The Singapore event reaches out to many markets across the Asia-Pacific region, including China, Australia, Korea, Malaysia, Thailand, Japan and, crucially, young markets with high growth prospects such as Indonesia and Vietnam.
Networking Opportunities: Connect with over 14,000 industry professionals from more than 35 countries.
Educational Sessions: Attend masterclasses and conferences led by industry experts to stay informed about the latest trends and innovations.
Diverse Exhibitor Profile: Showcase your products alongside more than 1,000 leading wine and spirits producers.
Alcoholic drinks in Singapore are experiencing increasing premiumisation driven by sustainability and health-conscious trends as consumers shift their focus to higher quality, more expensive drinks.
Sales of spirits surged by a CAGR of 20.5% over 2018 to 2020 to reach 6.4 thousand litres with gin, whiskies, and rum driving sales growth. Sales growth over 2023 to 2026 is expected to be 4.7% annually for all spirits
. . . . . Retailers also witnessed significant growth via e-commerce, which is expected to offer further expansion potential for alcoholic drinks as consumers are increasingly confident with placing online orders, appreciate convenient home delivery, the wider range of products on offer and competitive prices.
Demand for gin in Singapore has continued to rise. Both gin and vodka sales are traditionally dominated by the on-trade channel, but gin benefited more from the shift to home consumption . . . . whilst gaining in popularity in line with the mixology trend in Singapore as consumers attempted to prepare various cocktails themselves. eeking out unique flavour profiles.
Due to its outstanding coastal location in South-East Asia, Singapore is the world’s second largest commercial port and its sixth largest financial centre.
The business environment is stable, dynamic and conducive to trade, a position bolstered by numerous free-trade agreements. The Singapore event reaches out to many markets across the Asia-Pacific region, including China, Australia, Korea, Japan and, crucially, young wine markets with high growth prospects such as Indonesia and Vietnam.
The city of Singapore alone represents a mature and increasingly attractive market. Gastronomy and matching drinks and wine is particularly dynamic due to the remarkable fabric of bars and restaurants, a significant share of which feature in today’s global top 500.
Singapore is also Asia’s most favourable region for the premium segment (42% of sales). Whilst highly competitive, the Singapore wine and spirits market gains ground year-on-year and has the ability to welcome new products, provided their marketing strategy caters to its specific needs.
